Okay so this is one of those things a lot of entrepreneurs don’t frequently talk about. When is the right time to pivot your business focus or even your entire business? What causes the need to pivot?
Too many attempts
I’ve been struggling to launch a business since 2017 – almost 5 years! I’ve written and re-written this blog and never made a penny off my content. I started an Etsy shop (well, two), a coffee company, and a host of other failed ventures. Despite making okay money off some of my businesses, not one has ever succeeded in the long term or been enough to replace my own income. My fault. The main causes my failure have been 1) I was trying to do too much 2) my effort has been spotty at best 3) I wasn’t doing anything interesting or truly valuable.
In the last iteration of this business I envisioned myself creating a course, making YouTube videos, running a store, writing in a blog, and holding down a steady job while starting a family. It hurts as I read that last line back to myself. It’s totally possible to do all that but being honest with myself there was no “there” there…I was spending an inordinate amount of time chasing pennies.
Not only that, but I started putting off doing any work at all. My joy chasing my dreams turned to dread of another afternoon spent not doing the one thing I knew I needed to be doing. Because I wasn’t interested.
Change in thinking
At the end of the day I needed to pivot my entire vision to something that would keep me occupied and engaged.
So I’ve done that again. This is my last pivot – I know what I really want to do.
I want to help people get rich. Duh – it’s in the name of the site! Even though I know being rich doesn’t solve all your problems, it makes many problems go away a lot quicker so you can focus on the important stuff.
I recently heard someone say something along the lines of “it takes almost the same amount of effort to start a business chasing a small dream as a big one, so you may as well go after the big ones”.
At the end of the day the causes for my failure I listed really roll up into the fact that I wasn’t dreaming big enough. I’m changing that right now.
In the next 10 years I’d like to help create 100 millionaires. Starting now.