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Nothing earth-shattering in the way of updates, but definitely making strong improvements. It’s actually a solid list when I think about it… It feels as if something has changed in me. I have hit my stride in creating content across multiple platforms and running the business at the same time.

Some key developments since the last update:

  • Completely re-worked my Patreon offerings (a separate post about that later)
  • Hit a good cadence and am releasing a business video and posting here roughly every 3 days. There’s actually a bit of an industry “lull” at the moment so I’ve created a video backlog on YouTube.
  • Created an Instagram page for my business. I’m still learning about this, but I am convinced social media will play a big role in the advertising side of things.

My sales reporting is definitely lagging at the moment, but sales have been relatively strong still. You can see I had another high $ order come in – those are pretty great days.

Looking ahead

I expect sales to taper off for a little more than a month as my industry has some seasonality in buying behavior. In particular the Christmas shopping season is mostly done, so the taper will be pretty big.

This leaves less time needed to ship products and more time for creating content and working on the “guts” of the business.

I have lots of content planned for this site AND the business over the coming month. It’s really “crunch time” to try to get more patrons to bootstrap my business, which means advertising.

You may have noticed that I haven’t divulged details of the business. I’m doing that mostly to separate these two parts of my life. Also, there’s already enough competition out there! Maybe in the future, but once you open Pandora’s box….

Next steps

There’s a January date I’d like to hit with the business, but that hinges entirely on some critical action I need to take quickly.

First, I’m going to have to create a web store. This is relatively simple, but the maintenance of it will be potentially complex. I want to do some pretty cool and potentially challenging things, like dynamic real-time pricing and actually put the store behind a wall. That’s right – I want to STOP people who aren’t patrons from shopping at my store!

More importantly than the store, I need a distributor agreement in place. I have a great potential lead but actually making that happen is really the linchpin for success here. Honestly, I’m scared of this one. I’m scared to make an ask, scared to get rejected (because of what it may mean for the business)…

But I’m just going to have to suck it up and have that conversation.

Finally, I’m going to start my first attempt at paid advertising soon. We’ll see how that goes. I’d like to try to find out how much I need to spend to get 1 patron, and go from there. I have a feeling it’s going to hurt my wallet 🙁